Oscar-winner Daniel Kaluuya and Mattel’s big-screen adaptation of the beloved purple dinosaur, BarneyIt will be “for adults,” according to the studio. Speaking with the New Yorker, Kevin McCune, CEO of Mattel Films, offered some insight into what it is Barney is all about comparing the project to the likes of Charlie Kaufman and Spike Jonze Being John Malkovich.

“We tend to concern millennials with property rather than adjusting this for kids. It’s really a grown-up play. Not that it’s R-rated, but it will focus on some of the trials and tribulations of being a 30-something growing up with Barney—just the intra-generation level of disappointment.”

In addition to comparisons with surrealism, such as descriptive films Being John Malkovich And AdaptationMcKeon also called Barney an “A24-type movie”, all of which suggest a very different kind of cinematic experience than you might initially think upon seeing the word “Barney” appear on screen.

Barney the Dinosaur has been one of the most popular childhood icons since the series Barney and friends The show debuted on PBS in 1992. Aimed at kids ages 1 to 5, the show centers on title character Barney, a large, friendly purple dinosaur who conveys educational messages through songs and dances for little ones in an upbeat, upbeat style. Looks like things will change when Barney graces the screen next…

Related: The Return of the Barney Franchise Announced by Mattel, First Look Unveiled

Mattel Films has big plans for many of its franchises and products

Warner Bros.

This isn’t the first time a more “adult” oriented approach has been taken in Barney film. Get out Star Daniel Kaluuya associated with Barney Film as producer, he teased the project’s seemingly dark and thought-provoking nature saying, “Barney taught us, ‘I love you, you love me. ‘” Don’t you say you love me too? That’s one of the first songs I can remember, and what happens when it doesn’t feel right? I thought that was really heartbreaking. I have no idea why but it just makes sense. It feels like something unexpected can be poignant yet upbeat. Especially in This time now, I think this is really needed.”

the Barney The movie is just one of several projects now in the pipeline for Mattel Films, as the studio is turning to the plethora of products at its disposal in hopes of turning many of them into movie franchises. So, on Mattel’s agenda is air conditioning He-Man and the Masters of the Universe Courtesy of Netflix, live action hot wheels A movie 8 magic ball Movie (in a way) and adventures Polly PocketAnd Rock ‘Em Sock ‘Em Robots, American Girland more.

Next though Barbiethe meta-approach could hint at how Mattel Films and Daniel Kaluya are doing Barney Life for anxious millennials. Directed by Greta Gerwig from a screenplay she wrote with Noah Baumbach, starring Margot Robbie and Ryan Gosling, Barbie Barbie finds Ruby kicked out of utopian Barbieland for being less than perfect dolls and heads out into the real world on a journey of self-discovery.

Barbie It is scheduled for release in the United States on July 21.


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