Disney He’s been going through the not-so-nice routine of cutting staff lately in order to cut costs, and laying off a good chunk of the staff seemed like a necessary part of that campaign. However, it is not only the regular workers who are exposed to this, but those who are at the top as well. According to a report by Collider, Marvel Entertainment president Issac “Ike” Perlmutter has been officially fired as Disney considers absorbing the entity into the larger merchandise business conglomerate.
Although Marvel has recently been experiencing a bit of an uneasy rollercoaster when its latest cinematic release comes around, there are many who would argue that Ike Perlmutter was a hugely controversial figure who several times swung the MCU in the wrong direction for all the wrong reasons. First of all, Perlmutter was notorious for being ruthless and profit-driven. His highly biased cost-cutting and highly biased approach to business decisions was a huge factor in saving Marvel from bankruptcy years earlier in 1997. Once Disney moved forward to acquire Marvel after the first Iron Man The movie (2008) officially launched the new MCU, Perlmutter still firmly holding the reins in everything Marvel has produced or attempted to produce.
The real real reason(s) was leaving Perlmutter
While Disney is clearly looking to cut its expenses as it reshapes and consolidates its business and all of its upcoming projects, Perlmutter’s firing is likely to be more than just one person on the payroll. He’s developed somewhat of a notoriety in the past decade or so among those in Marvel Studios, particularly with Kevin Feige. After Sony Entertainment emails were leaked back in 2015, Perlmutter became known for his sexist, homophobic, and racist attitudes, at least when it came to what Marvel was allowed to produce. It turns out that he’s been the main point of conflict when it comes to movies like Black Panther (2018), Captain Marvel (2019) and Black Widow (2021). While Feige wanted to push at least one of these projects much sooner, Perlmutter argued that superhero films with either a female hero or a person of color wouldn’t succeed nearly as well. He refused to greenlight any of those movies, while simultaneously pushing for Feige’s firing so he could take full control of Marvel Studios as well.
This all explains why they are both Black Widow And Captain Marvel In particular, he has appeared at somewhat unusual points in the MCU’s main storyline. Brie Larson as Carol Danvers, a very powerful and integral character in the war against Thanos, first appearing in a post-credits scene in Avengers Infinity War (2018). her original movie Captain Marvel It came out the following year, and was released in theaters barely a month before the massive hit Avengers Endgame (2019) movie, which barely gives fans any time to digest its induction into the MCU. Even strange it was Black Widow The film comes out two full years after the death of Natasha V game over, after the peak of the pandemic that briefly shut down the film industry. The timing of both was clearly not executed very well, but there seems to be at least now a clear reason for this. With Perlmutter out, there could be a shift in a more positive direction for the MCU, which it clearly needs right now.